The Olsen twins are at it again with yet another clothing line - OLSENBOYE (where do they find the energy?) but this time its for J.C. Penny! Yeah I know, who would have thought? While I love The Row and their less expensive line, Elizabeth and James, I am not sure I will be rushing to Penny's to catch this one. They did a promotion in NYC where they had the Olsenboye truck park in various places and give- a -way pieces from the line. Mary Kate and Ashely were seen greeting people at one stop - all in all it looked like fun.