I am pretty damn excited about this photo collaboration I did with Nux Activewear
I was able to come in as the creative director as well as the fashion stylist and to do something rad I have been wanting to do for a long time now - to take amazing fitness apparel and show it in another realm. Edgy, sexy and real.
If you head on over to Nux you can also see the behind the scenes video (which is pretty cool) and order any the Nux pieces you see in these photos. Don't you love a lookbook where you can actually buy the pieces "now"? Me too.
Hope you enjoy it!
Creative Director and Stylist: Cindy Whitehead
Photographer: Ian Logan
Hair & Make-up: Gillian Whitlock
Model: Stefanie /Photogenics AgencyVideo: Haven Lamoureux
** Many thanks to Strand Skateboards for the use of the killer board**