I am pretty damn excited about this photo collaboration I did with Nux Activewear
I was able to come in as the creative director as well as the fashion stylist and to do something rad I have been wanting to do for a long time now - to take amazing fitness apparel and show it in another realm. Edgy, sexy and real.
If you head on over to Nux you can also see the behind the scenes video (which is pretty cool) and order any the Nux pieces you see in these photos. Don't you love a lookbook where you can actually buy the pieces "now"? Me too.
Hope you enjoy it!
Creative Director and Stylist: Cindy Whitehead
Photographer: Ian Logan
Hair & Make-up: Gillian Whitlock
Model: Stefanie /Photogenics Agency
Video: Haven Lamoureux** Many thanks to Strand Skateboards for the use of the killer board**
9 comments:
I'm pretty damn excited about this, too! I wish I looked this badass when I'm working out... Also want the bag in that first photo!
Love it. congrats! loving the forth look!
Spectactular!! A great example where less is more.
Great work Cindy and Ian. Excellent job.
I love this Cindy...I wish "fitness mags" style like this here in the US...love the images; 1(the pouch :D), 3(hat LOVE),6 :) Awesome!!!
This photoshoot is fantastic. You did a great job. You really made fitness look really really stylish.
Very nice cindy! I love the carpet skateboard!
i love the edgy workout wear... makes me want some. The fourth set of shots are awesome. She's rocking those abs like nobody's business. I'll be at the gym everyday for the next 9 months. Totally inspired.
xo
annette
Wow, the styling is amazing! So are the clothes and the model! She has a rocking body! You did an awesome job Cindy! xoxoxoo
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