Showing posts with label san francisco. Show all posts
Showing posts with label san francisco. Show all posts

Tuesday, May 24, 2011

Behind The Scenes At Lucy





When I was in San Francisco a couple week ago for the LUCY photo shoot, I got to head over to their offices to do the model fittings (tough job I know!) and see first hand what goes on, design wise, to create this amazing apparel.  

It's interesting to see fabric swatches, line drawings, apparel on forms, magazines for inspiration, and of course the finished product up close. I also got to check out all the Lucy ads and in store photos we did when we shot down here in Los Angeles a few months back. I love how the art directors have them on boards so everyone in the office can see what's been done.

The best part was meeting the people within Lucy who help us put together these shoots - you rock!

I am now addicted to wearing the Lucy "Hatha Legging" in black - hands down the best legging for workout and wearing with my moto boots day or night. It's been my daily staple since coming home from the shoot!  Addicted.




Monday, May 9, 2011

Lucy Shoot



 Just got back from a week in San Francisco on a Lucy Activewear shoot. Spectacular views, great crew, amazing food and perfect weather. Everyone on this crew is so fun and interesting - Kara just got back from a 3 week trek in Nepal, Kim played water polo for UCLA and Ella sang songs through every shot - it was 3 days of laughing and being crazy with these girls - some of my favorite models of all time.

And yes, those are my assistants Jennie and Maggie wheeling the rack deep into the woods for more shots. Gotta love those girls. It's not always an easy day - but we do make it fun.

I am flying off to start shooting Wrangler today - deep in the heart of Texas - so hopefully I will have some interesting photos to share with you very soon.



















Related Posts Plugin for WordPress, Blogger...